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The CEO in You Podcast with Melissa Hartmann
After two decades leading complex growth and transformation across global corporates and scale-ups, I now help senior professionals lead with greater influence, secure bigger outcomes, and shape their careers on their terms.
If you're ready to step into the CEO role of your life, and your leadership, you're in the right place.
Inside The CEO in You, you'll find strategies on executive influence, stakeholder alignment and navigating large-scale change. This is where bold leaders become high-impact transformation experts, without burnout, politics or second-guessing.
🎙️ This is The CEO in You with Melissa Hartmann. Subscribe to lead with clarity, influence, and impact.
The CEO in You Podcast with Melissa Hartmann
Ep. 10 Why Letting Go of Marketing Talent Will Kill Your Transformation
Right now, I’m seeing it everywhere. Marketing teams are being cut like a line item on a spreadsheet—and it’s a massive mistake.
If you’re in the middle of transformation, this short-term thinking will cost you more than you realise. Because the people you're letting go? They know how to drive change from the inside out.
In this episode, we talk about why letting go of your marketing capability could quietly sabotage your transformation efforts—and what to do instead.
We cover:
- Why great marketers are your untapped transformation assets
- The psychology of behaviour change and why your org desperately needs it
- What most leaders miss about the link between marketing and transformation
- How to redeploy, not remove, the talent you already have
If you're serious about transformation, this is not a side conversation. It's mission critical.
If you're navigating transformation and want a smarter, more strategic way forward—this episode is your next best move.
Where to find Melissa Hartmann:
👉 Learn more about the Transformation Leadership Academy Mastermind